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Illustrative showroom concept board for the self-initiated Vortex Showroom study, showing a radial demo loop.

Self-initiated Showroom concept study

Vortex Showroom

Self-initiated concept study; illustrative visual; not completed client work.

Illustrative showroom concept board placeholder for a self-initiated study; not a photograph of completed client work.

Study focus
A product showroom organized as a paced demonstration loop with a strong arrival marker and adaptable perimeter bays.
Reference market
Hypothetical specialist showroom market
Study status
Self-initiated concept study
Visual provenance
Locally created illustrative placeholder

Design questions

  • How can a visitor understand the full sequence without following a rigid route?
  • Where should demonstration, comparison, and conversation overlap?
  • Can a radial ceiling cue organize the room without competing with products?

Proposed direction

Set a cobalt radial guide above a charcoal demonstration core, with soft-white product bays arranged as an open, reversible loop.

Program assumptions

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